The expectations (and hopes) on innovation are high. Managers, consultants, and politicians expect (or hope) innovation will deliver solutions to increased competition and shrinking state budgets. When innovation is a top agenda item it becomes even more important to get the facts right – to make sure that the solutions developed are feasible, effective and, well, get the job done. I believe innovation scholars have a lot to offer by disentangling the the facts from the fabrications and to distinguish between supported and unsupported claims about innovation.