Why should we care about industries?

Last year Steve Denning wrote a great piece in Forbes on the limits of industry structure as a predictor of competitive advantage. In a recent article co-authored with Fredrik Hacklin and Boris Battistini I follow up on this important message and discuss the limits of industry-centered strategic thinking in an era of convergence. Drawing on a number of prominent cases such as Nokia we ask: “if technology does not care about industry boundaries, why should managers, board members, consultants and analysts?”

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: