Teaching

I like teaching! My teaching portfolio spans graduate courses in innovation management, strategy, entrepreneurship, marketing and research methods. Most of my teaching has been done at ETH Zurich and I enjoy invitations to lecture across Europe. For example, I have been a visiting professor at the University of Luxembourg teaching a professional master course in innovation management. I am currently teaching a strategy course at Chalmers University of Technology. My teaching style is developmental and entrepreneurial. I like to actively engage with the audience and to try out new teaching concepts, which students tell me they appreciate (my marketing students made some amazing videos as part of a novel assignment! [1, 2]). And I love when students – after a basic course – ask me for the advanced course!

I have experience with executive seminars and workshops on topics such as business model innovation, implementing open innovation and innovation in services. I would be happy to discuss tailored versions of these modules.

martinlecture

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